this post was submitted on 16 Jun 2025
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WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

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[–] sp3ctr4l@lemmy.dbzer0.com 14 points 11 hours ago (3 children)

I forgot WhatsApp existed.

Guess its shittier now.

Mhm. Yup.

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[–] Jaybird@lemmy.world 95 points 16 hours ago (2 children)

"We will never show you ads in WhatsApp. We promise". --Facebook when they bought WhatsApp and promised the previous owner not to force ads in the app...

[–] InnerScientist@lemmy.world 29 points 16 hours ago (1 children)

I wonder if anyone believed them at the time

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[–] t_berium@lemmy.world 1 points 6 hours ago (4 children)

Looks like I need an alternative. An alternative for which there is still no prospect of enshitification. Which services are neither American, Chinese nor Russian? Anything from Europe?

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[–] zebidiah@lemmy.ca 20 points 14 hours ago

I literally just got my senior citizen dad off Skype and over to WhatsApp like 2 years ago... Ain't no way I can get him over to signal

[–] Tillman@lemmy.world 3 points 9 hours ago (7 children)

Always a bit shocked to learn people still use WhatsApp.

[–] insaneinthemembrane@lemmy.world 1 points 5 hours ago

All of my community groups are on there, including the school parents one. My choice is to not participate in the community or have Whatsapp... Or worse, Facebook.

[–] tzrlk@lemmy.world 4 points 8 hours ago (3 children)

It's really big in Europe for some reason.

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[–] aceshigh@lemmy.world 3 points 8 hours ago

Some of us don’t have another choice. All (but 1) of my support groups are on WhatsApp and only 1 is on signal.

[–] imetators@lemmy.dbzer0.com 1 points 7 hours ago

I had to do it because many use it and I was not. If you want to communicate in certain parts of the world, this is the only way. I wish everyone would go to Signal or Telegram but everyone are not me.

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[–] drmoose@lemmy.world 3 points 9 hours ago* (last edited 9 hours ago)

I wonder whether Meta will try to lock down cross platform access now.

Currently Beeper still works everywhere and EU'S DMA (Digital Markets Act) still has WhatsApp as gate keeper which is required to interpolate with other chat apps. However "WhatsApp stories" are entirely different from chat so that means they can block all of that and this is probably how Meta will approach future WhatsApp updates - more shit to lock people in WhatsApp that isnt directly chat related because thats the only way to show people ads.

[–] cRazi_man@europe.pub 38 points 17 hours ago (1 children)

I'm forced to use WhatsApp chat so I keep it installed begrudgingly. But who the fuck is using WhatsApp stories?

[–] PlutoniumAcid@lemmy.world 20 points 17 hours ago (6 children)

I use Beeper which shows me a unified view of whatsapp and Signal and others. whatsapp itself has zero permissions on my phone. I hate that I need to have it at all but Europe is deep into that. Sigh.

[–] sykaster@feddit.nl 6 points 8 hours ago

Isn't Beeper another security risk? They also store your data on their cloud, and it's not encrypted during the bridge process.

[–] lemmyingly@lemm.ee 10 points 14 hours ago (6 children)

At least normal European people are locked into a platform that doesn't care what device you're using, unlike iMessage - so it's not all bad

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[–] cRazi_man@europe.pub 22 points 16 hours ago (1 children)

There was a big uproar amongst normies when the WhatsApp TOS changed......but people forget quickly and prefer convenience. That was our one chance to convert everyone over.

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[–] kirk781@discuss.tchncs.de 3 points 11 hours ago (1 children)

Whatsapp is popular a lot in many parts of the world. In India, WhatsApp is almost the defacto standard messaging app with Telegram probably flying in a far second. I doubt I know anyone who even uses stuff like Signal or Threema or any of the alternatives.

[–] embed_me@programming.dev 2 points 10 hours ago

Doesn't help that Telegram media downloads are throttled by some Indian ISPs (looking at you, Jio)

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[–] noxypaws@pawb.social 28 points 17 hours ago

Facebook shit gonna do facebook shit

[–] Kekzkrieger@feddit.org 78 points 20 hours ago (6 children)

If thats not a reason to switch to Signal what is.

But people just suck it up anyway, they did when reddit gone to shit, they did when Amazon startes showing ads even tho when you were paying, they did when Netflix disallowed sharing and you had to pay extra.

People just suck up whatever is thrown at them and are fucking stupid.

We cant have nice things, because companies will greed and if users dont react and cancel the shit out of them they and others will continue to press more moneyjuice out of people.

[–] PlutoniumAcid@lemmy.world 26 points 17 hours ago

Sheep don't know they are being slaughtered. We're the digital 1% and we can't make the sheep wake up.

[–] dependencyinjection@discuss.tchncs.de 16 points 18 hours ago (1 children)

I don’t use either but my issue with Signal is none of my friends want another application to install and they are happy with WhatApp.

Conversely, I’m happy not having a group chat app and will either text you or iMessage you. Don’t you dare ring me as I ain’t answering.

[–] SaharaMaleikuhm@feddit.org 7 points 10 hours ago

I just deleted WhatsApp one day and made the switch. Messaged all important contacts, that I will be available via Signal. Most of the few I care about went ahead and installed Signal. One is still dragging their feet and we communicate via SMS now xD

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[–] NotForYourStereo@lemmy.world 196 points 22 hours ago* (last edited 22 hours ago) (2 children)

*gasp*

Who could have ever seen this move coming? From Facebook, of all companies!

[–] danc4498@lemmy.world 7 points 12 hours ago

As somebody that doesn’t use what’s app, I’m shocked it didn’t have ads already.

[–] toynbee@lemmy.world 35 points 19 hours ago (1 children)

To be fair, I am shocked... Not to see a Pikachu face in the comments.

[–] mazzilius_marsti@lemmy.world 2 points 10 hours ago

These ads on messaging services are out of control

so...... back to owl mail then?

[–] ThePowerOfGeek@lemmy.world 128 points 23 hours ago (9 children)
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[–] SilverShark@lemmy.world 33 points 19 hours ago (4 children)

I wished Whatsapp wasn't a thing so much. There are so many so much better apps. Signal is so much better and it would work fine for the vast majority of people.

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[–] TomMasz@piefed.social 24 points 18 hours ago (1 children)

Meta has been running ads claiming no one can read your WhatsApp messages, including them. For some reason, I'm not 100% sure about this. It's hard to imagine they can resist grabbing all that data for their AI somehow.

[–] Hadriscus@jlai.lu 17 points 18 hours ago

Of course they fucking grab it. They have 45 backdoors with golden handles otherwise they're show the fucking source

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