this post was submitted on 22 Nov 2023
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YouTube warns it might make your viewing experience worse if you don't turn off your ad-blocker::YouTube has been cracking down on people using ad blockers. Now, a spokesperson says that using ad blockers could lead to "suboptimal viewing."

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[–] Anorack@lemmy.world 236 points 1 year ago (4 children)

Worse than using YouTube without an ad blocker?

[–] DeathWearsANecktie@lemm.ee 107 points 1 year ago (3 children)

That's the funny thing about this threat. It implies that using YouTube the regular way is "optimal" viewing. It's fucking shit without adblock.

[–] NightOwl@lemmy.one 36 points 1 year ago (2 children)

Even without ads it's shit without sponsorblock for me. Not even for the sponsor spots, but the absolutely annoying copy paste of please like, subscribe, hit the notification icon, blah blah blah blah blah.

[–] WhatAmLemmy@lemmy.world 13 points 1 year ago

That's shit, but it's still usable as I can shortcut my way around it. The ads are hot liquid swamp ass that make it unusable. I see ad, I circumvent or close tab.

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[–] Hamartiogonic@sopuli.xyz 11 points 1 year ago

How to quit YT in a week?

  1. disable adblocking
  2. Suffer watching ads
  3. Get bored, because you no longer feel like watching adTube
  4. Switch to something else
[–] gravitas_deficiency@sh.itjust.works 52 points 1 year ago (4 children)

There is absolutely zero possibility that they can find a way to make my experience on YouTube worse than my experience on YouTube without uBlock.

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[–] AbidanYre@lemmy.world 14 points 1 year ago (1 children)

The fact that my children know the Liberty Mutual jingle from watching YouTube at school says no.

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[–] archonet@lemy.lol 124 points 1 year ago (2 children)

which is a hilarious threat because the #1 way to make my viewing experience worse would be turning off my ad blocker, lmao

[–] bionicjoey@lemmy.ca 26 points 1 year ago

"if you don't voluntarily make your experience 10x worse, we will make it 2x worse"

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[–] dezmd@lemmy.world 71 points 1 year ago (5 children)

Ive had my ad blocker turned off for a week on Youtube. Theres a preroll ad on every video and a shitload of ad break mid video and at the last 3 seconds of a video.

Its the worst viewing experience I can imagine. I cut out Twitch and even stopped all my subs when they went mandatory ad viewing. Im full on ready for third party options in the same spirit as Lemmy.

[–] TragicNotCute@lemmy.world 21 points 1 year ago (1 children)

I also think they are fucking with the sound levels in the same way TV did prior to the FTC ruling. The commercials are awfully loud compared to the content.

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[–] Brian437@lemmy.world 46 points 1 year ago (1 children)

I think my viewing experience will be even worse if I turn off my ad blocker.

[–] r3df0x@7.62x54r.ru 10 points 1 year ago (1 children)

Youtube advertising is absolute trash. It's already bad enough to sit through ads when you don't even know if you want to watch the video. Their ads consist of fake Joe Rogans with tts voices advertising scams.

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[–] nick@midwest.social 37 points 1 year ago

Get fucked, YouTube.

[–] Lettuceeatlettuce@lemmy.ml 36 points 1 year ago (2 children)

Loving Freetube, Newpipe, and Grayjay more and more every day!

[–] Sterile_Technique@lemmy.world 7 points 1 year ago (3 children)

Tried to dive into Piped recently, but nothing would load.

I'm only surface-level competent with computers though, so I probably fucked something up... since you've poked around multiple options, which one(s) do you recommend as the most idiot proof?

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[–] mvirts@lemmy.world 26 points 1 year ago (3 children)

YouTube is just messing around. They could encode ads randomly on videos if they wanted to, like podcasts.

[–] FartsWithAnAccent@lemmy.world 27 points 1 year ago* (last edited 1 year ago) (10 children)

There's already a sponsor blocker extension that skips when a sponsor is even mentioned, it would be trivial to add other embedded ads to it.

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[–] jlh@lemmy.jlh.name 8 points 1 year ago (1 children)

cheaper to just have the interns code buggy Javascript then to reencode millions of videos.

[–] MiltownClowns@lemmy.world 8 points 1 year ago* (last edited 1 year ago) (1 children)

This. I don't exactly know how YouTube's architecture works, but from running my own mediaserver i woild guess They don't live transcode because that takes clock cycles on a graphics card or a CPU. They transcode a couple of different bitrate files to serve up and then just serve up direct stream file transfers, thus saving electricity and clock cycles. In order to actively embed an ad in a YouTube video it would have to be done semi-permanently, Decreasing the value of live serve ads.

[–] bamboo@lemmy.blahaj.zone 10 points 1 year ago (1 children)

You're correct that they're not doing live transcoding when a video is played. That's way too expensive in every regard. There are still ways to embed ads dynamically into the video without requiring live transcoding. They likely have 5-10 qualities they encode to, and segment the video into 10s segments, so a 5 minute video would be cut into 30 segments, and then each of those files encoded to multiple qualities upon upload.

That way when playing, if your Internet gets slow, the player can seamlessly downgrade to another quality. These small files concatenated together appear like one long video. Adding some ads served from the same servers as the content could be done dynamically for each request and be difficult to block without impacting the video content delivery, since you can't have uBlock Origin block the domain hosting the content.

Realistically, they probably don't do this approach because you don't know if the ad was loaded because of buffering, but never viewed, so the ad network gets less metrics and therefore the ads are less valuable. Also, I would bet the content upload and distribution team are completely separate from the ad team, so that cross collaboration is more difficult to implement.

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[–] Srootus@sh.itjust.works 24 points 1 year ago
[–] Treczoks@lemmy.world 24 points 11 months ago (1 children)

How could it be worse than with ads?

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[–] Shotgun_Alice@lemmy.world 23 points 1 year ago

Oh no, so how will I be able to tell a difference?

[–] NGC2346@sh.itjust.works 23 points 1 year ago

How about you suck my balls accordingly, google?

[–] LazaroFilm@lemmy.world 22 points 1 year ago (1 children)

Can’t make it worse of you don’t use it.

[–] seeCseas@lemmy.world 11 points 1 year ago (1 children)

Youtube is past the growth phase, at this point it's about minimising cost and maximising revenue.

If you regularly use it with adblock but decide to stop using it because of this, then youtube would have succeeded. You weren't making them money and were costing them bandwidth, so good riddance.

If you really want to stick it to them, turn on adblock, find some long videos and play them on mute in the background at 4K/1080p60 resolution. Cost them even more bandwidth.

Even better, start randomly disliking videos or making nonsensical comments (not hateful or toxic ones, just comments that don't make sense). Enshittify it further.

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[–] captain_aggravated@sh.itjust.works 20 points 1 year ago (1 children)

It's official, Youtube now has people employed as product worseners.

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[–] redcalcium@lemmy.institute 19 points 1 year ago* (last edited 1 year ago)

Google: “Fine, I’ll turn off your adblocker myself!” *rolling out Manifest v3*

[–] InEnduringGrowStrong@sh.itjust.works 19 points 1 year ago (1 children)

I can also just back out and just not watch said videos...

[–] MonkderZweite@feddit.ch 17 points 1 year ago* (last edited 1 year ago) (1 children)
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[–] hyper@lemmy.zip 17 points 1 year ago (5 children)

Way to kill your platform. Sadly there’s no big competition

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[–] Gauna@lemmy.world 16 points 1 year ago* (last edited 1 year ago)

Turning off your ad-blocker is like running in jail, naked. So no thanks, YT.

Both Firefox + uBlock Origin saved me countless times from malicious ads since years. You should do it too.

[–] Uniquitous@lemmy.one 15 points 1 year ago (2 children)

If for some reason you can't use a full-on ad blocker, "SponsorBlock for Youtube" is another Firefox extension you can install. It doesn't block ads per se, but it will auto-skip segments of a video that have been reported as ad content. Kind of a grassroots thing, like reporting cops on Waze.

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[–] CrowAirbrush@lemm.ee 11 points 11 months ago

Keep it up, dumbasses.

Catch the hint...the harder you try the harder we do. There's no trying from our end.

[–] joemo@lemmy.sdf.org 9 points 1 year ago (3 children)

So I'm a little lazy and have to watch ads when I watch YouTube on my TV. I don't care enough to fix this.

Anyways, I don't mind the short ads. I get it, you gotta pay for your stuff somehow. What I don't get is these ads that can stretch on for 10, 15, even 150 minutes. I think I had a 3 hour ad at one point. It's insane. You should have to opt in to these ads that are longer than say 30 seconds.

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[–] Rustmilian@lemmy.world 8 points 1 year ago (1 children)
[–] grue@lemmy.world 11 points 1 year ago

When the video creators you watch move to them.

[–] Furbag@lemmy.world 8 points 11 months ago

YouTube losing the war on AdBlockers, lol.

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