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How many of the ~6,818 titles now disclosing generative AI use were already on Steam in 2024?
I.E. are a lot of these just games that had already been released, updating their disclosure statements based on Valve's new rules?
The article says 1/5 games released this year use it. I'm not sure if ~34,000 games have released on Steam in the last year
It is a little insane how many games release on any given day. On July 15, 2025, 150 "titles" (of which 78 are actual games, not demos or DLC) were added to the Steam store. I would guess that their data includes all titles, but even just 78 real games on what should be a slower-than-average random Tuesday could totally contribute to 34,000 games released in a year.
I read a story recently about how a graphic designer realized they couldn't compete anymore unless they used generative AI, because everybody else was. What they described wasn't generating an image and then using that directly. They said that they used it during the time when they're mocking up their idea.
They used to go out and take photographs to use as a basis for their sketches, especially for backgrounds. So it would be a real thing that they either found or set up, then take pictures. Then, the pictures would be used as a template for the art.
But with generative AI, all of that preliminary work can be done in seconds by feeding it a prompt.
When you think about it in these terms, it's unlikely that many non-indie games going forward will be made without the use of any generative AI.
Similarly, it's likely that it will be used extensively for quality checking text.
When you add in the crazy pressure that game developers are under, it's likely that they'll use generative AI much more extensively, even if their company forbids it. But the companies just want to make money. They'll use it as much as they think they can get away with, because it's cheaper.
What I dread is a game lengthening dialog using AI. Some folks mistake quantity for quality, and make their games unbeatingly tedious. Just like games that lean heavily on procedurally generated content.
Funnily enough, I'm excited for new dialog in video games using generative AI. It would be nice for random NPCs to not have the same 3 recorded voicelines, but to actually change what they say based on what's happening around them.
But that's obviously a limited use for AI. It should definitely not be used to lengthen the game and clutter up storylines as you're kinda describing.
Honestly, maybe I'm an old fart, but I refuse to knowingly buy games if they use AI instead of paying talented people to create works of art.
Well that's the problem isn't it it depends entirely on what the AI is being used for. The truth is we don't know because Steam doesn't tell us.
That thumbnail's got some hand body horror going on.
I would charge extra to do her manicure.
The way that valves AI tag works is kind of a problem.
There is no subtlety to it at all, if you use AI in any capacity during the development of the game you need to declare it via that tag yet all the tag then does is say "AI in this game", but there's a big difference between having the AI develop the entire story or produce all of the artwork, and having AI write boilerplate camera controls for a farming simulator.
I agree that having more degrees of usage would be useful, but erring on the side of caution and declaring any AI use as a first step is better than doing nothing.
Does using copilot to code count as "made with AI" too?
Of course, that's why we need better guidelines. It's like beauty ads that have to declare they used Photoshop. Every photo is edited if you don't make it clear what you mean
Why should something not be disclosed just because its common?
It builds indifference to the disclaimer when it's too general. The California cancer label is a good example.
Steam should combat shovelware whether it's AI slop or human slop
I think the biggest problem is that steam is like 80+% shovelware and it's no surprise that a lot of those are using a bunch of AI generated "artwork." IMO it's no worse than a shitty asset flip and as others have pointed out, there are a lot of really cool things you could do with generative AI in game dev that aren't just slapping shitty pictures all over your product, and this doesn't capture the nuance. I would also assume that this number is lower than reality since it relies on tagging, and nobody is accurately tagging shitty scam games with less than a hundred downloads.
what I want with AI games: Free conversations with NPCs who react to your actions.
what I don't want, endless slop
what is the appeal of talking to an NPC that uses chatgpt to respond? you would get the same experience talking to a cat or a houseplant
instead of writing pages of dialogue, write a lot of back story, personality, interests, knowledge, info they have, quests they have to share, sample of how they talk...
fine tune models... this way each character would sound unique, rather than standard chat gpt.
a good prototype would be about a village with about a dozen of NPCs.
no thanks
another use, draw assets for a age of empires like game. then generate a diffusion model on them. now you can make rows of houses and non of them will be identical and all will fit in the art style.
same things with textures, no more repeating textures.
I figure if people can’t be bothered to develop the games then I can’t be bothered to play them either.
I have an acquaintance who is a lead Dev at an Indie studio where he is developing and training an NPC behaviour engine with thousands of responses and actions. Think fallout or mass effect response wheel, where 2-4 dialogue choices have 2-4 outcomes, but instead you can tell the NPC anything and it will have a different response. Or it will do different things whether you hand it a book, give it book, throw a potion at it or cast a healing spell on it or hug it. It could also change tactics if you tried to snipe it vs if you went at it melee. All of these are trained and accounted for and made in a way where it can be built into any game using a certain engine. And this is just aimed at generic npcs, not companions.
So if this is what disclosure of the use of generative AI means, I'm not against it. I think there is nuance to what can be done with it. Using final art assets? It's theft. Writing? Theft. NPC behaviour? Definitely not.
Strange to not qualify the last one as theft. If it's out putting code, it's from the same kind of training set. If it's out putting character responses, they're from that same literary training data.
That's a pretty big jump in a very short amount of time.
I think it's mostly garbage shovelware
I wonder if games with UGC report they have AI content. (Games that allow for outside assets and code)