this post was submitted on 01 Jul 2023
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I'm fairly new and don't 100% understand it yet, but instances are run on servers that require money. Are we heading towards seeing ads or subscriptions to raise funds instead of relying on donations to cover overhead?

Especially with the influx of new users. Hardware upgrades are needed.

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[–] fidodo@lemmy.sdf.org 15 points 1 year ago* (last edited 1 year ago) (1 children)

The fediverse is not a single database or server. It's a protocol and standard that's distributed by design. The fediverse as a whole cannot be centrally monetized, just like email can't be monetized. A single provider could potentially choose to try to monetize either by requiring a subscription or showing ads, exactly like email providers do, but if you ever feel like they've stopped providing a good service you can just switch to another instance just like you can switch to another email provider.

Unlike a centralized service like Reddit, you're not locked into a monopoly. Switching instances does not lock you out of the system as a whole, just like you can still receive email if you switch to another provider. With Reddit you can only access the platform through Reddit because it's a closed source centralized monopoly.

One thing the fediverse seems to lack as far as I can tell is a way to link accounts, like how you can set up forwarding with email, which helps you switch providers. But the protocol and standard is still being developed so maybe that's something that can happen in the future

[–] archomrade@midwest.social 8 points 1 year ago (3 children)

A point of caution:

A large company absolutely could come in and absorb the majority of lemmy traffic and build proprietary code and features on top of the main protocol, eventually making the open source protocol obsolete and supplanting it as a paid/closed-source service. It has been done repeatedly by tech companies, and it is the main reason many people distrust Meta's interest in joining the fediverse.

For all the reasons you just mentioned, we should fight tooth and nail against that from happening, but we should at least be aware of the threat.

[–] DarthCluck@lemm.ee 5 points 1 year ago (1 children)

I think the email comparison is apt. We are currently in the bbs/dial-up ISP stage of the fediverse. When people had aol.com or netcom.com addresses.

That gave way to powerful centralized services such as Hotmail or rocketmail, that had the promise of never changing your email again. We then saw Gmail become the big boy on the block with amazing technology.

Even with these powerful entities, there were still hobbyists and corporate email.

I predict the fediverse will follow a similar path. lemmy.world and beehaw are like the netcoms, or even the bbs's, basically hobbyists, and Internet communists setting things up for the common good, or simply because it's fun.

We're going to see instances fill up, become unstable, unreliable, etc. People will get frustrated when Lemm.ee, or their preferred instance can no longer support the volume they have attracted. We'll see a professional service like a Hotmail that promises a forever home. You'll likely also see vanity instances like what rocketmail offered. Given the nature of the interest based servers, we'll likely see vanity instances come about singer than they did with email: starwars.fedi, lotr.verse, piano.lemmy, etc.

Once corporate interests start to see value in a powerful, stable instance that can collect user data and serve targeted ads (starwars.fedi is easy to target), they will dump enough money to push out the hobbyists. The hobbyists will not go away, but they won't be needed anymore.

That's when you'll see the disruptor. Someone who comes into the space like Google did, and the fediverse will be an open protocol that is dominated by a few massive interests.

All in all, I'm not predicting doom, just the natural course of events, which actually will be great for the fediverse. Just like I love my gmail.com account more than my hotcity.com account, I think the future of the fediverse is bright, even if corporate interests get heavily involved, and dominate the 'verse, because there will always be room for innovations, and hobbyists, and while a single company could dominate, the protocol is still open for anyone to do their own thing, and not be bound to a single company if they don't want to be.

[–] AFKBRBChocolate@lemmy.world 1 points 1 year ago

I think this is spot on. It's completely foreseeable that a well funded enterprise could stand up an instance that's super robust and can handle a lot more traffic than current ones. They could, say, attract celebrities to do AMAs and handle the load. Or maybe they could create some communities that they stock with a giant amount of useful content.

They'd do it for free, and it would just be another instance, but it would become invaluable, with more and more communities hosted there, and more and more users making it their home instance, until the owners felt they were valuable enough that they put their content behind a paywall or they start serving ads. Sure, people could just move to other instances, but the point would be that suddenly doing without them would be painful.

But unlike Reddit or Twitter, it's not as much as all or nothing situation, and other instances can compete in the same realm.

[–] boonhet@lemm.ee 1 points 1 year ago

Incidentally, Google is kinda doing this with email.

If you run your own email server for your business, they will rate limit you under the guise of spam protection, even if your emails are never caught in their spam filters. Some business reported up to 12 hour delays on their emails being delievered. They want everyone to use preferably their own service, or at least another major giant's, so they can push the smaller players out of the market.

[–] Merulox@lemmy.world 1 points 1 year ago

Sounds like Microsoft's embrace, extend, and extinguish

[–] SmallAlmond@lemmy.dbzer0.com 13 points 1 year ago (2 children)

No ads, no tracking, just donations. The model proved itself when twitter went to shit and a big influx of users came to mastodon, it all worked out.

[–] small44@lemmy.world 2 points 1 year ago (1 children)

Many mastodon instances shut down. There's always a risk that at some point the donations are not enough to sustain an instance. It could be very problematic if mods lose their communities when an instance shutdown.

[–] Moohamin12@lemmy.world 1 points 1 year ago (2 children)

Perhaps what we need is a backup code or some kind of exportable file with all our data (subbed communities, interactions, yadda yadda) which we can port over to a new instance if necessary.

[–] matt@lemmy.world 2 points 1 year ago

Mastodon does this (you can download a full backup of your entire account - although not sure about media) every 7 days, which can be imported into various other Fediverse platform accounts, depending on what they allow.

I suspect that all Fediverse platforms worth their salt will make this a core feature.

[–] norgur@discuss.tchncs.de 1 points 1 year ago

Yeah, especially with Lemmy which is a lot more permanent than Mastodon is. You can screenshot your old toots but you can't screenshot a userbase. There should be a way to migrate a community to another instance while keeping the subscriptions.

[–] SpaceNoodle@lemmy.world 1 points 1 year ago (1 children)

You're just not noticing that the ads are ads.

[–] Ryan213@lemmy.world 1 points 1 year ago (2 children)

I've been on Mastodon for months and haven't noticed any ads. Just people letting me know about some product they like. Wait...

[–] thesohoriots@lemmy.world 1 points 1 year ago (2 children)

Nonsense. This place is refreshing, like the bold taste of New Coke.

[–] Ryan213@lemmy.world 1 points 1 year ago

I just got thirsty all of a sudden.

[–] iatenine@lemmy.world 1 points 1 year ago (2 children)
[–] Ryan213@lemmy.world 1 points 1 year ago

[ smiles with brown teeth ]

[–] Mane25@feddit.uk 1 points 1 year ago

It's heaven in a can!

[–] gharmonica@lemmy.world 1 points 1 year ago (4 children)

That's been always the case on other platforms on top of the official ads. Damn every now and then you'd see what's clearly an guerilla ad campaign hitting the front page of reddit.

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[–] hsl@wayfarershaven.eu 7 points 1 year ago (1 children)

The concept of the Fediverse is horizontal rather than vertical growth - i.e. More smaller instances rather than increasing the capacity of the larger ones. We're also seeing that Lemmy currently only scales to a certain degree. Right now, most instances are either covered by their admin because they're so small that the cost is manageable or instances are setting up donations.

It's conceivable that a business would set up an instance and charge for it - but I think it unlikely. A year town the road, though, who knows?

[–] Limeey@lemmy.world 1 points 1 year ago (1 children)

Doesn’t really make sense, if they’re federated then you wouldn’t need to pay them to access their content. If they’re not federated then what are you paying for?

[–] hsl@wayfarershaven.eu 1 points 1 year ago

You're paying for reliability, continuity, possibly a domain name which may give a sense of exclusivity. By joining a "free" server, you don't actually have a contract or terms of service.

[–] ClevelandRock@lemmy.world 3 points 1 year ago (1 children)

Open-source projects have always been sustainable by donations. Just look at Wikipedia; it's been around for 22 years. Linux has been around for even longer.

If lemmy.world ever sold out, I'd probably just move to reddthat.com. Problem solved.

[–] DrM@feddit.de 1 points 1 year ago

Especially how Lemmy is right now, only a small portion of users would be needed to sustainable keep an instance running. Maybe from every 1.000 users, only 1 would be willing to pay 10$ a month and it should be more than enough.

Shit changes quickly when somebody thinks it would be a good way to start allowing video-uploads. It can get expensive fast with that amount of storage and bandwidth needed. I can see instances selling small "premium" subscriptions for videouploads. You could still host your own instance and get videouploads completely free for yourself, but if you don't wanna go that route, it would make sense (and would be totally fair)

[–] hup@lemmy.world 2 points 1 year ago* (last edited 1 year ago) (4 children)

How many hobbiests running miniature train sets in their garage have monetized those train sets? How many backyard gardeners sell their crops.

In most cases people who choose to develop and administrate an instance of their own are largely just hobbiests of another type. Sure it costs them some money. Many hobbies cost money, it doesn't stop people from building things or growing things for fun.

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[–] SloppyPuppy@lemmy.world 2 points 1 year ago (2 children)

Wikipedia is probably the most important thing on the internet fight now. It also needs some amount of servers, many crawlers scan it daily, I assume its a shitton of users and logins and API hits and what not. And still it survives on donations alone.

Eventually lemmy is not a streaming services with videos and and a lot of bandwidth. Its just text and people connecting. So I assume you dont need massive servers and shit.

[–] WetBeardHairs@lemmy.world 1 points 1 year ago

Wikipedia's page serves simple. The documents get edited and processed into html when submitted.

Lemmy dynamically builds the html for every single http get.

That's a very different cost for a server.

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[–] zlatiah@kbin.social 2 points 1 year ago

Surprised no one else mentioned this... the answer is negative many months (or years?), most are Mastodon instances and probably not many people are familiar with most of those instances tho.

There was a fairly serious controversy months back when mastodon.cloud was purchased (if I remember correctly) by the same company that owns pawoo.net and another large Japanese Mastodon instance, the company is for-profit. Several right-wing shithole instances obviously have ads and are for-profit. Also there are a few instances owned/operated by for-profit companies, Medium immediately comes to the top of my mind.

Problem is a fairly significant portion of Mastodon admins I know were so staunchly against anything touching for-profit companies within a 12-ft stick that they immediately defederated from all of the said for-profit company affiliated instances...

To answer the second question... I don't know. Again, the larger Mastodon instances (over 10,000 users each) I'm aware of seem to do just fine on user donations now, but the concept of profit comes every now and then. Paid moderators/admins was also something to keep in mind for this topic.

[–] KD_14@lemmy.world 1 points 1 year ago

I could see someone trying to sell ads on their instance. But ya I can't imagine many people would join unless they had some other features that are better than other instances.

[–] fidodo@lemm.ee 1 points 1 year ago* (last edited 1 year ago) (4 children)

The big difference with Lemmy is that it's not really a service, it's a open protocol and standard, like email, or http. The service itself is provided by distributed instances that adhere to the protocol. Like those protocols, no one company has been able to get a monopoly on it. Some have taken over a lot of it, like Google with Gmail, or cloudflare, but if you don't want to work with them there are a ton of other options you can go with, and you will not be locked out of the system if you do.

Reddit was a centralized closed source system so if you don't have a Reddit account then you are locked out of the system completely.

Lemmy is decentralized so no one instance has or can gain a monopoly. If you want to break ties with one instance you can just switch to another one and still participate with it and the rest of the fediverse.

Not only does that give you choice in a worst case scenario, it also keeps all the instances on their toes because they don't have dictatorial control over their users.

Spez's fatal miscalculation was that he thought he had user lock in, but unlike other social networks where it's your only option to keep in contact with your real life friends, or it's the only platform your favorite creator posts on, they had neither. Almost all accounts were not connected to your real life and posts were mostly links to other platforms. Very few creators had Reddit as their sole posting platform. The interactions were ephemeral and superficial. Dropping Reddit was the easiest service I ever had to drop.

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[–] nix@midwest.social 1 points 1 year ago* (last edited 1 year ago) (3 children)

Besides all the discussion of nonprofits and donations, fedi server hosts have way less overhead. They're not generally trying to profit, so they only need to break even (or run a deficit small enough to deal with out of pocket). A corporation is trying to give 6 or 7 digit salaries to CEOs and/or shareholders. So they need to extract more than the cost of hosting.

[–] merc@sh.itjust.works 1 points 1 year ago

Also, a site like Reddit wants something like 99.9% availability: roughly 8 hours of downtime per year. Lemmy instances are probably satisfied with 99% availability: roughly 3 days of downtime per year. If one instance is down, but the rest of the fediverse is up, it's a bit annoying, but not devastating. Users of that instance might have to create alt accounts on another fediverse instance, and certain communities would be offline for days. But, as long as the entire fediverse itself doesn't go down, it's not the same as a Reddit outage.

Getting that extra "9" of availability means having engineers on call, it means having a technical staff that creates and maintains monitoring systems, does capacity planning, runs disaster preparedness scenarios, etc. It's expensive.

Some fediverse admins might run monitoring systems, either because they really care about their instance, or because doing it is interesting and fun. The ones that don't might just have to do reactive maintenance when something breaks. But, because you're only aiming for 2 nines, it doesn't have to be a full time job.

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[–] matt@lemmy.world 1 points 1 year ago

The Fediverse as a whole cannot be monetised, censored, or taken over by hostile entities.

Individual instances can, but they are only part of the whole and not the whole thing, so instances of Elon Musk or Steve Huffman simply cannot happen on the same scale.

As a fun fact of the day, Wikipedia subsists entirely on charity, so it's very possible to run things using this model if you provide enough value and transparency for people.

[–] MrEUser@lemmy.ninja 1 points 1 year ago* (last edited 1 year ago) (2 children)

I’m going to tell you a secret…. Yes.

All those things could happen. Some people could run a site that has ads. Some people could run a site that charges a membership. Some sites could have a Patreon membership. Some sites could do subscriptions….

And some sites could be completely free.

The funny thing is, because of the federation, no one will be harmed. Let’s say I startup a site and all I do is pass through the cost of the site to each user. No profit, just what it costs to maintain the server is shared among the members.

Is that unreasonable?

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