this post was submitted on 04 Feb 2024
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The term is quite over used in my opinion, it is very often used in hyperbole. Whether it is in terms of popularity and driving traffic to a website or a threat said to break the Internet, it doesn't seem to live up to the meaning of the term.

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a cute meme that many people talk about for over a week

[–] clearleaf@lemmy.world 2 points 6 months ago

There was a really big homestuck cutscene (big as in important and highly anticipated, it was just a regular swf file) and so many people were trying to watch it on the mspa website that it died. So the video was mirrored from site to site with a roaming megaflock of homestuck fans following it and overloading every single one along the way. I never saw a higher number of mainstream sites be crippled simultaneously.

[–] verity_kindle@sh.itjust.works 0 points 6 months ago

The Kerch bridge catching on fire again.

[–] cypherpunks@lemmy.ml 0 points 6 months ago* (last edited 6 months ago)

The original answer is Kim Kardashian.

The phrase was popularized by appearing on the cover of the Winter 2014 issue of Paper magazine.

google trends screenshot showing spike in 2014

https://en.wikipedia.org/wiki/Paper_(magazine)#Breaktheinternet

you can see the cover here:

https://www.vanityfair.com/hollywood/2014/11/kim-kardashian-paper-magazine-nude-covers

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