So reddit is going to start selling the thing literally every company has been doing for free?
this post was submitted on 14 Mar 2024
738 points (97.8% liked)
Technology
59605 readers
3961 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
This is the best summary I could come up with:
Reddit is introducing a new ad format that looks similar to posts made by users on the platform, the company announced on Thursday.
Advertisers can use the format to combine multiple media types, including image, video and text with the help of ready-made templates.
The company says the new ad format would be a good way to do things like launch a product or introduce a brand to a new audience.
“Free-form ads give advertisers the flexibility to build an ad of any length, using multiple media types, with a look and feel that’s native to the platform,” said Jim Squires, Reddit’s EVP of Business Marketing and Growth, in a blog post.
Reddit is likely seeking to add more brands to its platform and possibly convert them into paying advertisers.
The launch marked the first time that Reddit offered free tools to help businesses with their social strategy.
The original article contains 383 words, the summary contains 148 words. Saved 61%. I'm a bot and I'm open source!
We're laughing over here at Lemmy.
Look, Reddit users! I have access to a frontend API. OoooooOooooo. We're partying like it's 2012 again.
What’s “reddit”?