Lemmy Today

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How Google perfected the web (www.theverge.com)
submitted 7 months ago* (last edited 7 months ago) by oyenyaaow@lemmy.zip to c/longreads@sh.itjust.works
3 comments fedilink
 
 

We often hear about the latest engagement hacks on other platforms like Instagram, TikTok, or X, formerly known as Twitter. But Google is consequential above all of these, acting essentially as the referee of the web. Yet deep knowledge of how its systems work is largely limited to industry publications and marketing firms — as users, we don’t get an explanation of why sites suddenly look different or how Google ranks one website above another. It just happens.

Bit by bit, the internet has been remade in Google’s image. And it’s humans — not machines — who have to deal with the consequences.

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"How Google perfected the web" or how google made everything worst (www.theverge.com)
 
 

Snippets: For reputable news outlets, the challenge of producing work that Google likes and that meets high-quality standards is magnified; you can’t fill articles with SEO-bait keywords without readers noticing.

The sleazier SEO strategists have already caught on, waiting and hoping for their chance to exploit whatever Google prioritizes. There are product recommendation articles with titles like “Best Espresso Machine Reddit 2023” and entire websites filled with reviews “according to Reddit” that appear to be fake accounts talking to each other. Some subreddits are overrun with affiliate link spam.

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How the internet reshaped itself around Google’s search algorithms — and into a world where websites look the same. (www.theverge.com)
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The Perfect Webpage: How the internet reshaped itself around Google’s search algorithms — and into a world where websites look the same. (www.theverge.com)
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How Google perfected the web (www.theverge.com)
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