They've really doubled down on "evil is good and good is evil" (to paraphrase Isaiah 5:20).
The efforts to correct for historical systemic prejudice and provide actual equal opportunity (which is a step towards the meritocracy they claim to want) is painted as being evil, whilst a return to the "equal outcome" (for the rich and white, regardless of skill or effort) is represented as good. They have deliberately gotten the two scenarios backwards in that EO.
Nice to meet you!