The ordinary rules don't apply to corporations, and we're suckers if we play by ordinary rules.
That's why 'shoplifting' from Kroger, 'robbing' a Bank of America branch, 'stealing' cable TV from Xfinity, or 'pirating' movies or music from Columbia or Universal is not morally wrong. Quite the opposite, it's the right thing to do.
Sorry, there's no profit to be made, so fuck it.