Looks like you found a scam site that took a photo from Solid Starts (https://solidstarts.com/foods/bread/). My wife followed them with our first kid as it gives good suggestions on when to introduce foods and how. All the info is free.
I think they also sell recipes and other bonus info, but I'm not certain.
I think it's supposed to be clothing and talking style is more casual on left and more formal on right.