Lmao see? It's a dumb fuckin logo! It's so bad that it's ranked up Google searches for what "KN" cars were.
But like I said that's also probably part of the point. They wanted to disassociate from the stigma they had in prior decades. No better way to do that than give yourself a new logo so weird that nobody even realizes that it even spells "Kia".
I had two of these, and loved them. One died and fossil outright replaced it, zero cost to me 1.5 years into the warranty, and battery changes were free in-store. Unfortunately the app support went downhill and the second watch became borderline unusable. Really bums me out because they were SO practical and functional, and I feel like a ton of people would embrace them if they had better marketing/support.