I hope this takes off. MasterVisa censors pornographic stuff, denying payment services for people who don't normalize their creations. On top of that, MasterVisa will likely become collaborators of the Trump Regime, tracking payments of anti-trump folks, denying service to clinics that provide healthcare to women and minorities, ect.
Privacy is extremely important for the safety and liberty of people.
Provided enough members of the EU don't agree about the evils of sexual preference, that is less of a problem than MasterVisa.
Mind, I would prefer true privacy coin like Monero to become big, so that we can just have digital cash and be done with it. No gods nor kings, just us getting on with our business, whatever that may be.