Yep, that's a bit of a sketchy thing, and probably indeed has to do with marketing and getting more funding. Overhyping their quantum stuff might also have something to do with them trying to hide the poor image of their latest AI "achievements".
But I'm mainly worried all these companies crying wolf will cause people in relevant fields to push back on implementing quantum-proof encryption – multiple companies are making considerable progress with quantum computing and it's not a threat to be ignored.
Probably varies a lot based on where you grew up. I got my first phone when I was 9, in 2006, and was among the last in my class to get one. Though phone plans were really cheap by then in Finland, partially due to the largest phone manufacturer (back then) Nokia being Finnish, and our telecom operators being in tight competition. (We've three separate carriers with country wide networks, as was the case back in the early 2000's as well)
I'd say the turning point here was 2003 when Nokia launched the model 1100, which was dirt cheap. I vaguely remember the price eventually falling as low as 19 € in a sale, at which point the phone cost about the same as your typical phone plan per month.