I have a feeling this was "inspired" by that original video. Uses the same $100,000 increments + the example of how little you would notice buying a Lamborghini
Yeah, just like big companies like Google use email protocols with Gmail. It's actually good for adoption. The alternative is that FB uses its own proprietary and competing protocol, making everything more fragmented.
That's all true. I do also think that there needs to be a certain amount of built-in stability in order for federated communities to grow. People are less likely to stick around if there is a high risk that their favorite communities becomes fractured into isolated instances.
Sadly, there's just not a critical mass of users in most of the communities I'm interested in. I pop in here every once in a while to see what's going on, but it's currently lacking the diversity of content that you get on Reddit. I'm still rooting for it to succeed.