FastCompany: "In Apple’s new ads for AI tools, we’re all total idiots"
It's interesting that not even Apple, with all their marketing knowledge, can come up with anything convincing why users might need "Apple Intelligence"[1]. These new ads are not quite as terrible as that previous "Crush" AI ad, but especially the one with the birthday... I find it just alienating.
Whatever one may think about Apple and their business practices, they are typically very good at marketing. So if even Apple can't find a good consumer pitch for GenAI crap, I don't think anyone can.
[1] I'd like to express support for this post from Jeff Johnson to call it "iSlop"
Ugh, from me as well: sorry to hear that.
I can relate to how you feel about the AI stuff. I also work for GenAI-pilled upper management, and the forced introduction of github copilot is coming soon. It will make us all super extra productive! ...they say. Dreading it already. I won't use it at all, I've already made that clear to my superior. But my colleagues might use it, and then I will have to review the AI slop... uggghh...
Maybe a small silver lining to raise the mood here, recent article from Monday: Gartner sounds alarm on AI cost, data challenges
If even freaking Gartner is now saying "well, maybe AI is too expensive and not actually so useful"... then maybe the world of management will wisen up as well, soon, hopefully, maybe?