I's heard news that BlueSky has been growing a lot as Xitter becomes worse and worse, but why do people seem to prefer BlueSky? This confuses me because BlueSky does not have any federalization technologies built into it, meaning it's just another centralized platform, and thus vulnerable to the same things that make modern social media so horrible.
And so, in the hopes of having a better understanding, I've come here to ask what problems Mastodon has that keep people from migrating to it and what is BlueSky doing so right that it attracts so many people.
This question is directed to those who have used all three platforms, although others are free to put out their own thoughts.
(To be clear, I've never used Xitter, BlueSky or Mastodon. I'm asking specifically so that I don't have to make an account on each to find out by myself.)
Edit:
Edit2: (changed the wording a bit on the last part of point 1 to make my point clearer.)
From reading the comments, here are what seems to be the main reasons:
- Federation is hard
The concept of federation seems to be harder to grasp than tech people expected. As one user pointed out, tech literacy is much less prevalent than tech folk might expect.
On Mastodon, you must pick an instance, for some weird "federation" tech reason, whatever that means; and thanks to that "federation" there are some post you cannot see (due to defederalization). To someone who barely understands what a server is, the complex network of federalization is to much to bare.
BlueSky, on the other hand, is simple: just go to this website, creating an account and Ta Da! Done! No need to understand anything else.
~~The federalized nature of Mastodon seems to be its biggest flaw.~~
The unfamiliar and more complex nature of Mastodon's federalization technology seems to be its biggest obstacle towards achieving mass adoption.
- No Algorithm
Mastodon has no algorithm to surface relevant posts, it is just a chronological timeline. Although some prefer this, others don't and would rather have an algorithm serving them good quality post instead of spending 10h+ curating a subscription feed.
- UI and UX
People say that Mastodon (and Lemmy) have HORRIBLE UX, which will surely drive many away from Mastodon. Also, some pointed out that BlueSky's overall design more closely follows that of Twitter, so BlueSky quite literally looks more like pre-Musk Xitter.
Let's compare on-boarding processes for Mastodon and BlueSky
How to join Mastodon:
User: What is «instance»?
User: Ok... but what instance should I use?
User: picks random instance.
Now one of these things happen
Every thing goes well
They pick a small instance with almost nobody in it, complain that there is no-one there and leave or the instance gets shut down.
They pick an instance centered around something they are not interested because they had no info on what each instance is like other than a small description that doesn't give you a good idea of what the average post is like.
No matter which one happens, if they stick around, things like this will pop up:
Someone will send them a link to a Mastodon post. They click it, but the link they were send was on another instance as such they are logged out. Thing is, they don't know what federation is and most instances have nearly indistinguishably UI, as thus the user doesn't notice they are on a completely different site. "Strange", they think, "I could have sworn I was logged in". Then they try to log in on the other instance... can't and get confused and maybe even panic. "Did I just lose my account?".
Now, with that being said, Email is still an example of a federated platform with mass adoption, and we should use it as an example when explaining the fediverse. But I would like to stress the following point: most instances have nearly indistinguishably UI, as thus the user doesn't notice they are on a completely different site. Go different Email instances and they look distinct. Go to gmail.com and outlook.com and they look distinct enough so that people can intuitively understand that, although they are both email services, their Gmail account is not going to let them log into Outlook.
Mastodon instances on the other hand? They just brand themselves as "Mastodon" and that's about it. They look identical! Just LOOK:
No wonder people get confused. The big instances NEED to look distinct for this to work. Otherwise, the federation thing will be confusing.
I made a post on asklemmy asking why people were choosing BlueSky over Mastodon and not understanding federation was one of the major pain points.