Most of the EA games I buy (not all, but a significant majority) are sold for less, sometimes a lot less, than their final sale price, and I get tangible input on the design decisions before 1.0. I'm a big fan. I get to provide funding and feedback to a game I'm excited to see, get it for a good discount, get to see it grow up, and then when it blows up and everyone loves the game I'm considered a source of arcane ancient knowledge about it. It's fun.
Mostly I enjoy being able to go on a game forum and say "this sucks, we should consider changing A to B" and then logging in next week to find B implemented.
I 100% agree with you, actually. That's a noble goal. But you will always end up being taken advantage of for this belief by people who will deserve imprisonment or execution.