They made record profits during quarantine, when everyone was stuck at home. Now they have two problems:
Some of those people have cancelled because they're now busy.
They're expected by shareholders to continue that kind of profit increase forever.
They don't actually care any more than they ever did, this is just an easy way to get money out of accounts they see as less likely to cancel because many people are using the same account.
They made record profits during quarantine, when everyone was stuck at home. Now they have two problems:
They don't actually care any more than they ever did, this is just an easy way to get money out of accounts they see as less likely to cancel because many people are using the same account.