Here is one example: https://medium.com/@bobbyrsec/the-dangers-of-googles-zip-tld-5e1e675e59a5
There are situations where a url with .zip at the end could download a zip file with the newest edition of some popular free game. A very similar looking url could also end with .zip, download a similarly looking zip file, with very different actions when the software is launched.
In which case, mission accomplished! :D