This is a chicken and egg problem, today's Web is so horrible exactly because most of the boors in it treat it with disgust from the very first moment and try to avoid choices, thus make the worst choices possible.
I mean, it's a golden rule - if you don't know what to do, do something. They don't out of fear, just consume what they are being given, which is the very thing they should fear.
Oh, I remember this from my childhood. Actually it was a very special feeling - physically getting a VHS with a movie, watching it and then returning it.
There's such a word - ergonomics. This has sunk very low in our days. Maybe the lowest since WWII (well, I think I've read somewhere that WWII was what made industrial engineers realize that interfaces should be intuitively understandable).