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Some years ago Reddit had such a large reach in the media space that you could be discussing something on there and news outlets would pick up on it. For a brief period it actually felt like a platform where ordinary people could get heard and influence the world outside of Reddit or at least sway opinions of other real users. The reason why it worked was the massive userbase. The high profile AMA's drew quite the crowd. Those days are long gone. It's been a long time I saw any serious news outlets report on what happens on Reddit. GameStop was probably the last big Reddit thing to make a dent on the outside world.
I don't want Lemmy to be that big, but it would be nice to know that if you make effort to write something that is important to you, that it gets read by more than two other people who already have the same opinion.
Late reply, but in English media articles, it's still fairly common for me to see references to what people said on Reddit. AFAIK there are also still entertainment sites ("Caveman Circus" being one) that still regularly harvest expert or semi-expert takes found on Reddit in order to construct 'best of' articles.
Though-- perhaps that activity is down somewhat, as you suggest.