this post was submitted on 17 Aug 2023
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Depends on the age demographic and lifestyle. For example, I pretty much buy the same things for the last 20 years. I’m not going to change my shopping patterns because of an ad.
Also, YouTube ads are about the most random things. I don't think I've ever seen an ad on YouTube for anything that I would actually buy. I'm not even nearly immune to ads, either. Show me a product that solves a problem for me and I'll strongly consider it. Consciously and I'm sure subconsciously.
Google knows what I do for a living, where I live, and what I spend money on. Google also knows that I use YouTube primarily to watch videos in other languages. It's not a secret to them. Yet they insist on trying to sell me products or services that have zero relevance to anything that I do. In English.
It makes me wonder if they're even trying to profit through ads. I know the answer – no, not really – the advertiser is the customer, not me. It must be too complicated for them to realise that they could charge more for ads the more sales they led to.