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277

If "AI" doesn't attract customers why are companies hyping it so hard? Are they just dumb or is there another factor? (lemmy.world)

submitted 2 months ago by Acamon@lemmy.world to c/asklemmy@lemmy.world

77 comments fedilink hide all child comments

I've seen reports and studies that show products advertised as including / involving AI are off-putting to consumers. And this matches what almost every person I hear irl or online says. Regardless of whether they think that in the long-term AI will be useful, problematic or apocalyptic, nobody is impressed Spotify offering a "AI DJ" or "AI coffee machines".

I understand that AI tech companies might want to promote their own AI products if they think there's a market for them. And they might even try to create a market by hyping the possibilities of "AI". But rebranding your existing service or algorithms as being AI seems like super dumb move, obviously stupid for tech literate people and off-putting / scary for others. Have they just completely misjudged the world's enthusiasm for this buzzword? Or is there some other reason?

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[–] betterdeadthanreddit@lemmy.world 51 points 2 months ago (2 children)

Suits heard about this secret sauce called AI that can cut down on the need for those pesky humans that are always looking for handouts and luxuries like a living wage and benefits. The consumer will have to accept it when the only choices they're offered are varying flavors of the same shit.

[–] androogee@midwest.social 16 points 2 months ago (1 children)

(but also it doesn't work and they are, in fact, just dumb)

[–] ivanafterall@lemmy.world 13 points 2 months ago* (last edited 2 months ago)

And then when it doesn't work, you blame other people and fire humans anyway and give yourself a raise for saving the company money. Stock prices rise.

[–] ripcord@lemmy.world 4 points 2 months ago

Can confirm this is absolutely true. The number of meetings I've been in where execs are salivating...

Whereas in reality so far the payoffs are projected to be something like 2%. Not counting the costs of developing and running the AI stuff.