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If "AI" doesn't attract customers why are companies hyping it so hard? Are they just dumb or is there another factor? (lemmy.world)

submitted 2 months ago by Acamon@lemmy.world to c/asklemmy@lemmy.world

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I've seen reports and studies that show products advertised as including / involving AI are off-putting to consumers. And this matches what almost every person I hear irl or online says. Regardless of whether they think that in the long-term AI will be useful, problematic or apocalyptic, nobody is impressed Spotify offering a "AI DJ" or "AI coffee machines".

I understand that AI tech companies might want to promote their own AI products if they think there's a market for them. And they might even try to create a market by hyping the possibilities of "AI". But rebranding your existing service or algorithms as being AI seems like super dumb move, obviously stupid for tech literate people and off-putting / scary for others. Have they just completely misjudged the world's enthusiasm for this buzzword? Or is there some other reason?

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[–] Blaster_M@lemmy.world 3 points 2 months ago

Money, really. Someone thinks AI is going to make money, so everyone is trying to make money by slapping "AI" on everything to see if something sticks.

Honestly, the LLM / Generative AI tech is pretty cool and amazing that it even works, but it is still in its infancy. As one person put it, we're watching a baby (AI) take its first steps walking, but the people with money are going "Get that baby a job!"

It's nowhere near ready for daily driving / what it is advertised to do, but I believe the ones that are serious about making it work are hoping technological and programming innovation will come along that will make it more energy efficient and more accurate as it is used more.