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277

If "AI" doesn't attract customers why are companies hyping it so hard? Are they just dumb or is there another factor? (lemmy.world)

submitted 2 months ago by Acamon@lemmy.world to c/asklemmy@lemmy.world

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I've seen reports and studies that show products advertised as including / involving AI are off-putting to consumers. And this matches what almost every person I hear irl or online says. Regardless of whether they think that in the long-term AI will be useful, problematic or apocalyptic, nobody is impressed Spotify offering a "AI DJ" or "AI coffee machines".

I understand that AI tech companies might want to promote their own AI products if they think there's a market for them. And they might even try to create a market by hyping the possibilities of "AI". But rebranding your existing service or algorithms as being AI seems like super dumb move, obviously stupid for tech literate people and off-putting / scary for others. Have they just completely misjudged the world's enthusiasm for this buzzword? Or is there some other reason?

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[–] Moah@lemmy.blahaj.zone 18 points 2 months ago

It's a "don't want to miss the ship" thing where companies have to invest in whatever's trending in case it becomes successful and gives you an advantage. If they wait until it's proven, they might miss a competitive advantage (having to start learning after others). In the case of AI it's even more important since the promise sounds actually useful (the summarize anything quickly bit at least), unlike, say, NFT. At least that's kind of how it got explained to me at one of my jobs.