this post was submitted on 19 Aug 2024
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I used to say the same thing, but now I have some serious test cases that are very, very, compelling.
As in: a subject never before broached verbally by me or my friend (or anyone I know, and I don't associate with many people), was discussed by me and my friend in the car, with exactly 2 phones in the car, one of which is de-googled (i.e. Runs a non-Google OS with no Google Play, etc).
Both of us receive ads for that subject the next day.
Mind, neither of us had even thought about that subject before, and it was something way out of left field for both of us - as in not at all related to anything in our lives, and was a complete "shower thought" moment for me.
I get there's a lot of predictive analysis out there, but you're talking predicting something for two people with vastly different lives (we're decades apart in age, for example, in very different fields).
And this ad had nothing to do with our common ground either.
I simply can't buy the predictive analysis on this one.
I've never used any of the usual social media nonsense (it always bothered me, the invasiveness was obvious - Lemmy is my first, and only perhaps a year ago and this particular event was 3 years ago), have zero social presence online - no photo storage, etc, have always kept things separated as much as I can (since the 90's, because we saw the data mining coming back then). And neither of us did any search for the subject, because there was no need - it was a throwaway kind of thought.
Yeah, so it's quite likely that you wouldn't have noticed the ad or thought about it if you didn't talk about it earlier.
The big question is why did this topic come up "out of nowhere"?
And there can be several reasons!
You unconsciously saw an ad for it (could even be a billboard while driving) and that's why you started to discuss this topic. If it's a new ad it now also pops up on your phone (as it's a marketing campaign) and you immediately recognize it because you've seen it before and discussed it
The ad campaign has been running for ages, but you never paid attention to it. Now that you discussed this topic with a friend you suddenly noticed the ad. Nothing changed ads wise, you just never paid attention to the topic
It's a popular topic in general, could be in the news, could be hip at the moment, for some reason you and your friend started to talk about it, where did it come from?
There's so many ways this can go. And if we go back to tracking: All it takes is for a friend of yours to later search something related and it's also hard tracked (and then linked back to you as you hung out with them). Which can be a double whammy. Your phone being "ungoogled" is also worthless if you use Google, Facebook, Instagram or whatever.