this post was submitted on 22 Aug 2024
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Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising (blog.mozilla.org)
submitted 3 weeks ago by Vincent@feddit.nl to c/firefox@lemmy.ml
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An update on Mozilla's PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

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[–] SkavarSharraddas@gehirneimer.de 10 points 3 weeks ago

Maybe this should have been the initial announcement before they pushed it onto users. Though obviously some of the backlash is due to inept media going (as usual) for clickbait instead of research and actual reporting.