this post was submitted on 21 Aug 2024
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Electric Vehicles

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Ford writes off $1.9bn as it cancels plans for all-electric large SUV in US (www.theguardian.com)
submitted 2 months ago by AmbiguousProps to c/evs@lemmy.world
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Ford has written off $1.9bn as it cancelled plans for an all-electric large SUV in the US, opting to produce a hybrid version instead in the latest sign of western carmakers struggling to make profitable electric cars.

The US carmaker said on Wednesday that it would not be able to reach a profit on the electric SUV within a year, its measure of whether a new car is viable, citing the stiff competition from Chinese manufacturers. It will initially write off the cost of $400m (£300m) in tooling for the vehicle, plus another $1.5bn (£1.15bn) in extra costs in the future.

Ford also said it would delay the successor to its F-150 Lightning electric pickup truck until 2027, after initially targeting a launch next year.

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[–] emmy67@lemmy.world 0 points 2 months ago (1 children)

After all this it seems you want cars to be smaller, cheaper and with less range. None of which has anything to do with why they gave one car, car of the year over another.

What you have a beef with, is why people rated that car better based only on a speed sheet. Seriously, have you driven one? Have you read the reviews?

Do you know why people want longer ranges on a truck? Have you looked at what car oener demographics want? Did you explain any of that up front?

No.

You said one is heavier this sucks. Flipped the table like a 3 year old having a tantrum refused to elaborate and called everyone idiots.

Sure man, we're the idiots here. What s clown you are

[–] n3m37h@sh.itjust.works 0 points 2 months ago (1 children)

Please go back and re read my posts, you are the one who is the clown or just a troll who sucks

[–] emmy67@lemmy.world 0 points 2 months ago (1 children)

I did mate and you're salty about what you think people should want. Not what people actually want. You're obsessed with numbers on a spec sheet.

[–] n3m37h@sh.itjust.works 0 points 2 months ago (1 children)

Mate, you are a terrible troll

[–] emmy67@lemmy.world 1 points 2 months ago

Don't respond then

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