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I'm the type that when I see descriptions like "be the hero of your own Star Wars story" for a tourist destination, I immediately think it's going to be some cheesy oversold experience because you can't really mass produce a main character role.
First of all, just the resources that would be required for the one on one time that would be involved is unrealistic for any scale beyond small groups.
Second, they aren't like DMs that can roll with whatever their characters design; "your own story" needs to be pigeon holed into a limited set of choices they can prepare for, especially if there's supposed to be high production value involved and special effects.
Third, of course any interactive elements are going to be ridiculously easy. They'd rather deal with people disappointed at how easy it is than people (especially kids) frustrated that they can't do something.
So I knew right at the start of this video that it wasn't my kind of thing.
But this thing didn't even live up to the cheesy experience I would have expected. Seems like they bit off way more than they could chew with the initial idea but then we costs ballooned, they could only cut features and offerings while increasing the price, leaving it as an overpriced but underwhelming thing, in the end.
So much corporate shit is like this now. I think it's just another symptom of the problems capitalism brings. Under capitalism, you get a mix of people who want to do a thing and make money from it and people who want to make money and think doing a thing will get them that money. Those that are focused on the thing will generally produce something of much higher quality than those focused on the money they'll make. One asks, "is this good? Could it be better?" while the other asks, "is this good enough? Could it be cheaper?"
She touches on the other aspect in the video a bit, but could have gone a bit further (though I understand why she didn't): the misleading marketing. Social media marketers with conflicted interests between being honest with their audience and keeping the providers of the free shit happy so the free shit keeps flowing. She touches on that aspect.
But I wouldn't be surprised if some of those trolls defending Disney are paid by Disney, maybe directly maybe indirectly. I'm not aware of any regulation against hiring people to pretend to like your product online. I'm not sure that would even technically count as advertisement, if truth in advertisement even matters anymore these days.
Jenny has integrity, at least as far as I can tell. Those "influencers" that don't are scum, whether they are doing it for free shit or getting paid to do it directly.