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Lionsgate sells movie catalog to AI video startup Runway hoping to replace artists and FX (pivot-to-ai.com)

submitted 2 months ago by dgerard@awful.systems to c/techtakes@awful.systems

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[–] scaramobo@lemmynsfw.com 2 points 2 months ago (2 children)

Its only a matter of time before tech will be able to generate controlled/scripted moving images of full synthetic humans. No actors needed. Will it be shit and devoid of any emotion? Absolutely. Will the mass devour it like crazy because it is heavily marketed and promoted on social media and other channels as the next new big thing? Absolutely. They will love the 200th Marvel CU generated crapfest and with not a single frame recorded on physical media. Because they NEED to see deadpool giving a HJ to magneto while making an edgy remark about godzilla's sausage apparatus. And will it generate millions of revenue for the studio while also saving millions in actor fees, fx and other trades? You got it. The director is now a member of the board of directors.

[–] froztbyte@awful.systems 3 points 2 months ago

Its only a matter of time before tech will be able to generate controlled/scripted moving images of full synthetic humans

that time arguably happened yeaaaars ago. character movement animation rigs are a hell of a far cry from where they started

Will the mass devour it like crazy because it is heavy ...

you know, there's a good conversation to be had about the cultural void that's come about as a result of the marvel generation having economic leverage and disposable income, and the extremely fucked state of affairs from the film industry having gone where it has in the last ~20y alone, but I don't know if I know enough to be the one to do it. although I'd welcome pointers if anyone knows a film/media critic with some chops that's taken this on

related to the marvel generation, I occasionally think about this post. when I do end up thinking about the shit. which largely happens when I once-in-months look to whether there's anything good to see at cinema

[–] gerikson@awful.systems 2 points 2 months ago

I highly doubt this will come to pass via GenAI.