this post was submitted on 08 Oct 2024
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No need to pretend Marvel movies stopped being money generators. Newest Deadpool & Wolverine generated worldwide 1.3B USD, ranking it 21st top grossing movie of all time. Domestic 633M USD, China 60M USD. It's 7th highest grossing MCU movie.
That's more of an exception than the rule.
Even a joke in the movie that they are joining the MCU at a low point
Lets see if that trend holds for future MCU movies
Marvel has gone from a sure thing to being a lot more iffy.
There are good recent Marvel movies, but there are some box office duds.
They became split after 2019, with a roller-coaster track of (some) highs and (more) lows, specially if we are counting the marvel disney tv series too (since they are inter-connected now, we should). No genre or franchise ever died suddenly, even DC had successes years after BvS 'Martha is our mother's name' event (which also did make money itself, the loss of goodwill only shows up in later entries).
My analysis is that most of the successes are prologues of pre-2019 stories and characters, redoubling the appeal to nostalgia and giving an ending where Marvel lets (guardians 3, deadpool for fox marvel, spider man with the 3 spiders and ending current peter's arc). The actually new stories and characters, that should be the ones being widely seen cause they are supposed to star and steer the MCU now, have been duds (and lots of old timers are also having hard times, like Nick Fury). This is a strong indicator of decline, and the fact they threw money bags at Robert D. Junior to appeal again is another.