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Denuvo respond to their rep for tanking games - "I'm a gamer myself, and therefore I know what I'm talking about"
(www.rockpapershotgun.com)
This is a most excellent place for technology news and articles.
Only Denuvo has reported that it's better for sales, the rest of us don't have data on that and I'm not trusting the wolf with Hen House design
Denuvo is an interesting one, as it's both very hated, but also rather effective - in the last four years, only around 25 Denuvo games out of a hundred have been cracked. So with that, pirates can't even rely on waiting as something you want to play might get cracked next week, or it might take years or simply never get cracked - poor Tourist Bus Simulator, nobody loves you.
So it turns in to a fairly simple math problem, though one with both variables being unknown (to me at least) - how many people who would buy the game don't because it has Denuvo, vs how many people that would pirate the game buy it instead when they can't.
The only people who surely benefit from this mess are let's players and streamers :P