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Epic Games Store is offering developers 100% of revenue for six months of exclusivity
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I think they should double their offer and keep the duration adjustable:
Be one week exclusive, get 100% for two weeks,
Be one month exclusive, get 100% for two months.
Then, it becomes a game for the publisher. Launch on Epic and if there are no transactions, abort after one day. But if there are sales, hold on a bit to pocket the 100%.
Publishers will gamble and stay on Epic a bit longer to get better percentages from the strongest fans but they have to end exclusivity to capture the entire market.
I think exclusive on X should just not be a thing.
I think the stores should fight with pricing. If steam takes 30% and epic 12%, the price of the game needs to be cheaper by the difference in cut.
Imo the only thing that "should" be exclusive are first party titles. Besides that I completely agree