this post was submitted on 20 Nov 2024
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All these minimalist labels save .0005¢ every time they’re printed, probably even more on promo booths, banners, and the like.
Aaaah then indeed that makes sense (and this is not ironic).
Oh, I wasn’t being entirely serious, though there is an element of truth to it. It probably is a measurable cost savings over the scale of the business.
I still think these unremarkable corporate logos are boring AF. Just makes them visually soulless along with just being corporate soulless.
I completly agree these logos are boring. The brand lost so much character and flare.
However I totally see "cost less" as one of the reason why these changes were pushed (especially for clothing brands).
I think it has more to do with being readable on small screens, like mobile phones. It still doesn't make sense to me to completely remove your logo and replace it with a sans serif name of your company like jaguar just did.
All the companies are gonna merge over the next decade or so, leaving a handful of megacorporations to lord over our cyberpunk dystopia. It's just easier if all their logos already look the same.