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Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it's against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
It's funny, but as a driver and a cyclist, the amount of times I barely saw the person on the bike, because they had no hi viz, no lights and no reflectors (and black/dark clothing), even in moderately good visibility conditions is too damn high.
It's not that big of a deal in cities, but I'd be really pushing it to ride my bike out on a 70+ kmph road, and you'd have to hold me at gunpoint to do it without any lights, because I'd be as good as dead anyway.
Of course black cars are kinda the same, except here in Poland every car is required by law to have at least position lights on at all times (yes, sunny daylight too), and it makes a world of a difference no matter the paint color.
I think any bike intended for road use should be equipped with lights
We have daylight running laws here as well, but those lights are different than the regular headlights and weaker.
In driving school they taught me to just put on my regular lights all the time.
They're a lot stronger than the daylight ones and make you more visible
I prefer when all people occupying the road, whether its a pedestrian, cyclist, motorcyclist, car, or horse rider be as visible as possible.
Its why I refuse to drive a gray or silver car. They blend in with the pavement at certain times in the am and pm and if it's raining really hard they disappear. In a lot of ways they are worse than black cars.
What's wrong with making sure you are visible? Why is that something to make fun of? (I'm not asking you directly, I just don't get the joke in the ad.)
also grey and silver are boring as fuck
I'd even argue (this is what the Internet is for) that gray cars in rain are the absolute worst. They just disappear without any kind of lights on. I don't know why we don't just have headlights and taillights on all the time. It's how I've driven for the past 15 years, to me it just makes sense. I'm never caught forgetting to put them on when it's raining or when it's dark, because they are always on. I like people to see me, I do not want to be involved in a collision.
My area has a law where you must have lights on when raining
Mine too.