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Here’s what I don’t get, who are these marathons for? People who don’t understand what streaming is? Do the only people left with cable use it as the world’s most expensive white noise machine?
It’s to fill dead air. I would bet the overwhelming majority of cable subscriptions are people who just watch sports. That’s why it’s such a nightmare to pay to watch sports online, it’s the last draw to actually purchase a cable package and for a lot of people it actually is worth the insane $120 a month or whatever bullshit they charge.
An ever shrinking minority are extremely tech illiterate people who actually watch that content and refuse to adapt from the system they learned in 1996 but those people are literally dying out.
But the channels realize the majority of cable subscribers don’t actually give a shit about watching cable. So they don’t bother with the expense of churning out content, instead going with endlessly regurgitating syndicated shit.