this post was submitted on 09 Jan 2025
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Ubisoft is owned and run by a family who are super old French aristocrats who trace their family wealth back generations. The Guillemots have zero idea what their customers want or how to make a good game. They want to make money and don't care what the poor have to say in criticism or frustration. They are too insulated to feel like they have to improve - it's the children who are wrong.
It’s hilarious that they are trying to condition the sale of the company on letting the guillemots retaining control.
Let it burn.
I was never very into Ubisoft or their titles, so I'm perfectly content with everything burning to the ground, hoping it'll send a signal to franchises I actually care about:
Stop developing games for focus panels, and try to innovate instead.