this post was submitted on 03 Feb 2025
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Tesla pulls out all the stops as Cybertruck sales grind to a halt (www.arenaev.com)
submitted 2 days ago* (last edited 2 days ago) by NoSpotOfGround@lemmy.world to c/technology@lemmy.world
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Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company's recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

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[–] simplejack@lemmy.world 6 points 2 days ago (1 children)

Looking at the 2024 sales numbers of the lighting and R1T, the Cybertruck is selling well comparatively.

That said, I can’t imagine that the look of the truck, and the actions of Tesla’s CEO, are helping sales in anyway.

[–] MutilationWave@lemmy.world 2 points 1 day ago (1 children)

As others pointed out, the reason it did well were the 10s of thousands of preorders from years ago.

[–] simplejack@lemmy.world 2 points 1 day ago

“Preorders” were a fully refundable $100. The overwhelming majority of preorders canceled.