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Google Chrome pushes browser history-based ad targeting • The Register (www.theregister.com)

submitted 1 year ago by 1984 to c/technology@lemmy.ml

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Topics essentially works like this: rather than using cookies to track people around the web and figure out their interests from the sites they visit and the apps they use, websites can ask Chrome directly, via its Topics JavaScript API, what sort of things the user is interested in, and then display ads based on that. Chrome picks these topics of interest from studying the user's browser history.

Isn't this completely immoral? They are literally stealing the users private browsing history and uses it to boost their own profits.

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[–] Haui@discuss.tchncs.de 12 points 1 year ago

Interesting. So they know what bank you use, which problems you have in your relationship, if your partner was ever unfaithful.

They can find out stuff about you that you don’t know yourself and use it to manipulate you (for example in pointing you away from anti trust legislation support, etc).

It’s not tinfoil hat at all. Google and co have been fined billions for doing this exact stuff.