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Blue Microphones branding is going away after 28 years (arstechnica.com)

submitted 1 year ago by lostwonder@beehaw.org to c/technology@beehaw.org

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Blue Microphones under Logitech is getting a new name.

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[–] SugarApplePie@beehaw.org 2 points 1 year ago

Logitech is axing the Blue Microphones name in favor of Yeti, the name of one of Blue's most popular mic series. Yeti mics will live under the broader Logitech G umbrella of PC peripherals and accessories historically aimed at gamers and streamers.

"We will be keeping the Yeti brand and moving it under Logitech G. The Blue name will be used to describe our technologies (e.g., our BLUEVO!CE filters that we offer on select Logitech G headsets)," Logitech said via Reddit on Thursday, as spotted by The Verge.

"Logitech G Yeti" is a bit of a mouthful to remember in comparison but at least the mics aren't going away for good.