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Warners Reverses Course: Changes Max’s Name Back to HBO Max (www.hollywoodreporter.com)

submitted 3 weeks ago by Jeffool@lemmy.world to c/entertainment@lemmy.world

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[–] ThePowerOfGeek@lemmy.world 17 points 3 weeks ago (3 children)

How many times have HBO changed their flagship product(s) names now? Seems like they do this every 6-12 months.

[–] st3ph3n@midwest.social 17 points 3 weeks ago

Perhaps they should change their CEO.

[–] makyo@lemmy.world 13 points 3 weeks ago (1 children)

Yeah it’s moronic management of one of the most highly regarded brands

[–] Thassodar@lemm.ee 1 points 3 weeks ago

Extremely regarded

[–] ininewcrow@lemmy.ca 3 points 3 weeks ago* (last edited 3 weeks ago)

They do it to manipulate contracts and rights usage.

I don't remember the details, I just remember reading about it years ago.

Every time they change their name, they are able to change contracts, business arrangements and rights usage .... if their business model isn't working, they shut everything down, cancel things that they can, renegotiate contacts and restart everything in better terms for them ..... then once that doesn't work, then they change again.