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Super Apps Are Terrible for People—and Great for Companies
(www.wired.com)
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We’ve always had super apps that can run a number of 3rd party plugins, they’re called operating systems. /s
Come to think of it, the Apple Ecosystem and Google Ecosystem are somewhat established super apps. But probably the major difference is that they have to play well with their competitors to an extent. iMessage within itself has a third party app ecosystem.