this post was submitted on 29 May 2025
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[–] FreedomAdvocate@lemmy.net.au 3 points 5 days ago* (last edited 5 days ago) (2 children)

Tech companies don’t really give a damn what customers want anymore.

Most of the time customers don't know what they want until you give it to them though. People don't know they want something when they don't know it exists. A perfect example using AI - DLSS. Probably no one would have wanted their games to be rendered at a significantly lower resolution and then have AI recreate 3/4 of the pixels to get it back up to their regular resolution - yet when it came out it was one of the biggest game changers in gaming history, and is now basically universally agreed upon as the default way to do game development going forward.

And frankly, there’s nothing you can do to resist it

Vote with your wallet. Make your opinion known. If you're just a vocal minority then no, it likely won't make a difference - but if enough people do it, it will. More people need to understand that while they have an opinion, it might not be the majorities opinion and it might be "wrong".

[–] LainTrain@lemmy.dbzer0.com 16 points 5 days ago* (last edited 5 days ago) (1 children)

And it's fucking awful.

People didn't "want it" neither before nor after it was forced into being a thing, people had no choice because of GPU prices, especially console peasants stuck with their AMD APUs on par with like a GTX 1070 where a middleman built their PC for them under £600 + hundreds in PS Plus/game fees over years to come.

DLSS is even worse cancer than TAA, the washed out blurry slop only looks good on YouTube videos due to the compression. It's one thing if you're playing in the extremes of low performance and need a crutch, e.g. steam deck, it's a whole other when you make your game look like dog shit then use fancy FXAA and motion blur to cover it up so you can't see.

I agree with you on making the personal choice to steer away from megacorps, and I practice this myself as much as I can, but it hasn't ever worked en-masse and I don't expect it will, nor do I expect people will have much choice as every smaller company will do what every big company does and AI will be integrated in such small ways, like all the ways it has pre-Covid pre-AI spring that people will use it unknowingly and love it.

[–] MCasq_qsaCJ_234@lemmy.zip 2 points 5 days ago

It's basically how any business starts today, whether it's computers, the internet, or the industrialization of processes.

AI is undergoing the same product life cycle, which is divided into four stages. In Stage 1, a company has a novel product, and it's the only one, so the price is usually very high and profits are higher.

In Stage 4, there's fierce competition; the novel product is now available to many companies, the price is usually cheap, and profits are low. Technology companies look for developing sectors to stay in Stage 1 as much as possible and avoid reaching Stage 4.

AI may be between Stage 1 or 2, or perhaps Stage 3 of the product life cycle. Stage 4 is still a long way off, and we'll only say we're in that stage if AI becomes very cheap and very common in society.