As someone who occasionally drives a bmw, I agree.
When I have to drive somewhere, because there's no inter-city passenger rail where I live, I want to do it as comfortably as possible, and bmw is one good option for this(unfortunately I can't afford a Rolls and/or a chauffeur ๐)
It's a bit like how in NZ you can order a "pint" of beer, and the bartender will fill up a random size glass around 400~700ml ๐ : you can buy a 30" TV, and if you measure the diagonal, it's around 79-82cm ๐