People Twitter

7327 readers

3632 users here now

People tweeting stuff. We allow tweets from anyone.

RULES:

Mark NSFW content.
No doxxing people.
Must be a pic of the tweet or similar. No direct links to the tweet.
No bullying or international politcs
Be excellent to each other.
Provide an archived link to the tweet (or similar) being shown if it's a major figure or a politician.

founded 2 years ago

MODERATORS

SendMeYourTaTas@sh.itjust.works

pelespirit@sh.itjust.works

1367

The early internet was so human and genuine. (lemmy.world)

submitted 6 days ago by The_Picard_Maneuver@lemmy.world to c/whitepeopletwitter@sh.itjust.works

283 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[–] brucethemoose@lemmy.world 1 points 5 days ago

The budget for marketing has doubled the cost of the entire previous game. Does anyone need ads for GTA6? Wouldn’t just having the devs do livestreams of them playing the game and discussing the tech involved with making GTA6 not create enough hype? Does there even need to be additional hype created?

There is a bit of an "arms race," where other games/entertainment could steal GTA's engagement. Eyeball time is finite, and to quote a paper, "attention is all you need."

You aren't wrong though. Spending so much seems insane when "guerrilla marketing" for such a famous IP would go a long way. I guess part of it is "the line must go up" mentality, where sales must increase dramatically next quarter even if that costs a boatload of marketing to achieve.