I mean, the whole "this is your second family" or "you should be proud of were you work" thing isn't bad if they're similarly dedicated to their employees welfare, for example "no questions asked sick days off" or maybe even more relevant in Tech, sizing the team to the work that need to be done in a project rather than expecting constant unpaid overwork from employees (rather than just once in a while).

The problem, as emphasized by the OP, is that they expect employees to invest themselves in the company without the company investing in employees.

There apparently are some companies out there which are almost like a second family, you know, the kind of place were they hear that your grandmother died and give you a week paid leave no questions asked to "deal with your loss", but most aren't at all like that - they treat employees as disposable cogs whilst expecting that the employees respond back by being dedicated to the company.