this post was submitted on 02 Jul 2025
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Excellent font choice for Zohran. It's magical
I've seen some deep dives on Zohran's campaign branding and it's pretty great stuff. He borrows a lot of visual cues from the graphics of NYC. Bodega menus, theater signs, poster columns, etc
Is that the same font PSL uses?
I don't believe so. This has more flair
It's giving ZOLTAR
But that's mostly because Zoltar and Mamdani's design choices are rooted in Indian and Bollywood aesthetics. You can read more about his campaign's design here:
https://www.fastcompany.com/91360641/the-anatomy-of-zohran-mamdanis-winning-campaign-poster
Is he going to make New York Big?