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Hatsune Miku could be considered the very first digital character actor to achieve fame. But she's quite different to vtubers.
Miku is a 100% fabrication. She is a character that uses software called Vocaloid, a voice synthesiser, to sing. They make songs for her using it and then make digital/cgi/animated shorts for the songs. She performs gigs through a 3d projection.
Vtubers on the other hand are human beings using software to appear as animated characters. They do the same job as streamers do but they do it via a character that they perform as to varying degrees of quality. Some amateur vtubers perform mostly as themselves but with an animated avatar, whereas professional companies with fulltime staff have performers staying fully in character. The professional side of this new industry operates similar to the idol industry. They're wage paid contracted performers who leave within a few years because it's ultimately a dead end job with no growth. The industry is completely cutthroat too and performers are treated pretty much exactly the same way idols are treated. I suspect it's actually worse for the vtuber performers because they're not getting famous from it either, they're nobodies when off screen.
Gotta correct you a bit: The vtubers that leave big corporations generally are able to keep their popularity if they choose to strike out on their own. Even if they cannot directly tell anyone who they used to be, the corporation also cannot force them to not stream on their own and it's not hard to realize that this new person with the same voice and mannerisms as the other person you liked are in fact one and the same. And once one person realizes, they will spread the news.
Also, many of the people recruited into corporate vtubing are some level of famous beforehand and they will let their fans know through the rumor mill that they are gonna be vtubing for the corpos. Not hard to use the same rumor mill when they leave.