this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 2 days ago by 1984 to c/technology@lemmy.world
339 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[โ€“] SkyezOpen@lemmy.world 8 points 1 day ago (1 children)

A YouTuber saying "before we get started, this video is sponsored by [relevant related company]" does not get blocked by ad blockers.

Well, there's sponsor block which uses crowd sourced timestamps to skip those segments, but yeah you're right.

[โ€“] CileTheSane@lemmy.ca 2 points 1 day ago

I personally feel no need to get sponser block because:

  1. The sponsership is not annoying as fuck.
  2. I can fast forward through it.

Everything the ads do to force you to pay attention it to (like not being able to fast forward) makes it easier for ad blockers to detect and block.
Everything the ads do to demand your attention (by being annoying as fuck) drives people to block them.