this post was submitted on 20 Sep 2023
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A YouTube creators' strike isn't an impossible notion. It'd just have to be led by a couple of big names, like a Mr. Beast type.
Mr Beast is the result of the trendy gen Z libertarian millionaire pipeline. He will never unionize nor support strikes.
There's been enough creators that have had enough problems with YouTube that maybe something could happen. I'm not putting money on it or anything but it wouldn't be that crazy.
They could argue for
Pretty much like anyone's top two asks. More money, more security.
No, it is not all upside. What has more value. Content people want to watch somehow. Or an empty "platform" that slurps up most of the gains.
I'm not saying there is no value inherent to platform's. Merely pointing out the disingenuous nature of that argument.
An empty platform has little value. Hundreds have gotten shut down for this very reason.
Content by and large makes the platform. Not the other way round. Yet the platform soaks up the lions share of the benefit. Leaving most who aren't whales to see nothing at all. This is the problem google is very complicit with. I'm all for them making enough to sustain the service. I just think they owe far more than they are giving, to the content that made them.
Nebula is great. And is trundling along just fine. It could use some more promotion and love sure. But it's goals aren't the same as a behemoth like Google's. Who's talents aren't in creating content, but promoting it.
Going with what is happening in the SAG/AFTRA strike, perhaps the big names shouldn't join the strike because they would come across as entitled, but they are more than welcome to donate towards the strike.